“跟螺杆空壓機(商業模式)相近的(de)東西,像離心(xīn)空壓機、真空泵、鼓風機等,問題都不會太大,我們原有(yǒu)的模式(shì)就能做好;真正具有挑戰性的是螺杆膨脹機、冷媒(méi)壓縮機(jī)這樣的産品,我們(men)相當于是(shì)進入(rù)了全新的領域。”
“For products with business model similar to screw compressors,including centrifugal air compressors,vacuum pumps,blowers,etc,it won’t be an issue because they fit our original mode perfectly.The real challenge comes from products including screw expander,refrigerant compressor,as they belong to novel market。
尤其是制冷這(zhè)一塊,現在開山的做(zuò)法還是“把(bǎ)壓縮(suō)機賣給人家,由人(rén)家去做系統。去年剛剛起步,大約銷售了500台左(zuǒ)右”。
Especially for refrigeration business,Kaishan currently“sales compressors in the market,leave the system integration business to be completed by others.We just started this business last year,with around 500 compressors sold”.
據不(bú)完全統計,目前國内至少已有2000多家公司在做制冷系統,其中絕大部分都不具備核心技術能力,與國(guó)外品牌相比主要靠價格(gé)取勝。在這樣的(de)行業形勢下,手握颠覆性核心技術(shù)的開山要不要(yào)“前向(xiàng)一體化”去做系統?
According to incomplete statistics,there are at least 2,000 domestic companies providing refrigeration systems,most of them do not have the core techniques,competition with foreign brands therefore mainly rely on price.In this circumstance,should Kaishan,backed up with a revolutionary core technology,choose to provide“forward integration”system?
如果(guǒ)做的話,以怎樣的模式介入(rù),勝算幾何(hé)?成了眼下令曹克堅頗為躊躇(chú)的問題。“這(zhè)個産業有多大呢?開(kāi)利一(yī)年大概能做一(yī)百億美元,英格(gé)索蘭特靈也是一百億美元——這是一個比開山(shān)現在在做的産業大得(dé)多的領域。”曹稱,“這也正是‘誘惑’我們的地方!”
If the answer is yes,what kind of approach should Kaisha take?How many chances for it to win?This is what puzzles Cao Kejian the most at the moment."How big is the market?Carrier probably could generate ten billion US dollars revenue a year,so dose Ingersoll Rand Trane-which is much bigger than Kaishan achieves currently."Cao said,"This is what attracts us the most!”